Your Guide to Ride Buy Now

Click here and find out just how stylish you can be on a bike

Electra for the Ride of your Life
Electra’s brilliant sense of style and purpose is reflected in every bicycle they build. Since their early days they’ve pushed the envelope with the finest cruisers, and comfort and commuting bikes. You’ll always find cutting-edge designs and the finest materials and technologies too. Electra’s beautiful rides are engineered, designed and crafted to be enjoyed, ridden and treasured.

The Best of the Old and New
In the old days cruisers were cool-looking yet heavy and best for short cruises around the neighborhood. Electra’s Original Modern Cruisers are an update of the classic designs that defined American bikes in the 40s and 50s. They kept the cool style and attitude and discarded the weight and lack of maneuverability going with unique new styles, lighter materials, engineering a better frame and then adding state-of-the-art components. So now you can love the classic look of your bike and ride comfortably for any distance enjoying your classic Electra.

And Completely Unique Too
Electra has taken cruiser design to the next level too. Their paint jobs are rich and unique and definitely stand apart. Their ingenuity doesn’t stop with the paint either. It’s carried over to the accessories and components. For example their spring-cushioned seats, flared fenders and chain guards compliment the meticulous finish. And the whitewall tires, painted rims and sweeping handlebars add a touch of class to every bike.